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The 2009 Show Was 15000m

And Still A Complete Sell Out

21st - 24th April 2010 Is a Must If You Need To Access The Fitness Market

A Unique Event

The 'Virgin London Marathon Exhibition' is a unique event with an unbelievable atmosphere. All the competitors in this incredible race are obliged to collect their race number from within the exhibition, this is to enable race organisers to establish how many runners intend to start the race and issue their electronic timing chip. This gives us a guaranteed number of visitors over the four open days. With no entrance charge a large number of runners also attend with family or friends, which along with non competing visitors increased our total visitor numbers to in excess of 71,000 in 2009. It is estimated that our visitors spend well in excess of 3 million pounds over the four days of the show.

Our exhibitor's range from all the major sports manufacturers and retailers to companies selling financial products, sports tours, health care products, general food products, other major national and international races, energy drinks, health food products and charities. In truth any organisation requiring access to large volumes of people could benefit from exhibiting at the show.

2010 sees the first year of the new Virgin headline sponsorship agreement with the new sponsors looking to give the expo an even higher profile. With the economy creating what appears to be a mini running boom, with a back to basics feeling throughout the country and the upcoming 2012 Olympics, there has never been a better time to consider the exhibition as a promotional vehicle.

With huge exposure in the media this year, including TV coverage of the show opening on multiple channels and numerous other news items. BBC London's 4 day radio broadcast, including live drive time broadcasts, hourly bulletins and celebrity interviews. The show is becoming a must see event for all runners and fitness enthusiasts.

After 5 successful years at Excel the event will be returning again in 2010 to 'EXCEL' a state-of-the-art purpose built exhibition venue in Docklands.

The London Marathon is a very special event and for many runners this is a major achievement that they will never forget. The atmosphere throughout the show is very energetic and the great majority of people tend to treat competing in the London Marathon as a unique holiday. Many have traveled a considerable way and the race is a culmination of many months of training. All this creates an unrivaled atmosphere in which the exhibition takes place.

Guaranteed Visitors Plus a Major E-mail Marketing Campaign In 2010

With approximately 71,000 visitors in 2009 and with the show in a venue where capacity is not a problem, we will again be launching a major marketing campaign in an effort to attract additional visitors, making the expo easily the largest consumer fitness show in the country. We will specifically be targeting the runners who are rejected in the race ballet (80-100,000 now on an email database) along with the London fitness market. We will be promoting the show in various ways including Marathon Publications, Running Press, Running Stores, Race Press Partners, Web Advertising, Radio Stations and hopefully TV. We have some outstanding developments in the pipeline regarding our Pasta Party and BBC London's involvement which will enable us to attract significant numbers of additional visitors.

The Right Place To Be

2010 is expected to be the biggest show to date with approximately 38,000 running numbers to be collected. With no entrance fee into the show, family, friends, supporters and non competing runners, visitors abound. Between 80 and 90,000 visitors are expected to visit the show at Excel.

The 2010 Virgin London Marathon Exhibition is the only major mass consumer sports expo of its kind in the UK. With the massively successful Pasta Party and entertainment planned again in 2010, the show is a perfect place for our visitors to soak up the atmosphere at the start of this event of a life time.

The exhibition provides the perfect opportunity for:-

  • Launching new products
  • Promoting existing products
  • Building brand and product awareness
  • Providing direct access to consumer feedback
  • Direct sales of a wide range of products from sports holidays to health food to medical products and obviously general running merchandise
  • Market research
  • Product sampling
  • Race promotion
  • Charity fund-raising recruitment

With such a large number of visitors, the exhibition is an opportunity too good to miss.

All stands get a free listing in the pre race program (60,000 printed) and a listing, a link, and editable marketing information and logo on the Marathon Exhibition web site. The logo will also appear on any stand activities posted to the site.